ECU Stonecipher School of Business - ENTR 4413 - Business Planning & Strategy - You must enroll here and on MyECU for the course. In this class you will learn to evaluate and analyze various entrepreneurial opportunities against your personal and professional goals and lifestyle criteria. After assessing the feasibility of multiple opportunities, you will select one to form a strategy for the business. You will research, collect data, and make decisions to shape the business. With this information, you will write a full business plan, including a product and service plan, a management and organizational plan, a marketing plan, and a financial plan.