IN THIS COURSE, YOU WILL WORK TO: • Discover how your business concept matches your personal vision. • Align your business concept with a real market opportunity. • Learn how to set realistic financial goals for your business. • Determine the unique features and benefits of your product/service. • Find your target market and discover your competitive advantage. • Define your company’s brand and marketing. • Learn how to manage business functions and develop an • organizational culture. • Determine the steps to profitability. • Identify potential sources of funding for your business. • Launch your business.