This immersive course is designed to provide information, tips, exercises and tools to help you identify, research and develop your business idea. During this fast-paced and highly interactive 10-week course, you will: - Discover how your business concept matches your personal vision. - Align your business concept with a real market opportunity. - Learn how to set realistic financial goals for your business. - Determine the unique features and benefits of your product/service. - Find your target market and discover your competitive advantage. - Define your company’s brand and marketing. - Learn how to manage business functions and develop an organizational culture. - Determine the steps to profitability. - Identify potential sources of funding for your business. - Launch your business.