This immersive course is designed to provide information, tips, exercises and tools to help you identify, research and develop your business idea. What You'll Do: - Work with other emerging entrepreneurs to design a business that reflects your values and vision. - Meet local experts who will help you make better decisions about legal issues, finances, marketing, sales and other aspects of your start up. - Align your business concept with a real market opportunity. - Learn how to set realistic financial goals for your business. - Determine the unique features and benefits of your product/service. - Find your target market and discover your competitive advantage. - Define your company’s brand and marketing. - Learn how to manage business functions and develop an organizational culture. - Determine the steps to profitability. - Identify potential sources of funding for your business. - Launch your business.