The idea. That’s where it starts. Now, what do you do with the idea? You could start a business — but could you start a viable business? Find the answer with Kauffman FastTrac®. Kauffman FastTrac® is a flexible course with a solid framework to support you as you start a business and begin your journey to success. This immersive course is designed to provide information, tips, exercises and tools to help you think about your business idea YOU’LL WORK TO: • Discover how your business concept matches your personal vision. • Align your business concept with a real market opportunity. • Learn how to set realistic financial goals for your business. • Determine the unique features and benefits of your product/ service. • Find your target market and discover your competitive advantage. • Define your company’s brand and marketing. • Learn how to manage business functions and develop an organizational culture. • Determine the steps to profitability. • Identify potential sources of funding for your business. • Launch your business.